Earlier today I strolled down to my local corner cafe for my morning coffee and croissant. The place is usually a reprieve from the morning blues, not just because of its personable staff and rich java beans but because there’s always a pretty groovy music mix streaming from the owner’s iPod that’s hooked to a small speaker on the edge of the counter.
However, when I walked in today it felt more like a funeral. The big frown on the face of the owner (who I will call Carlos) was matched only by what sounded like a medieval church service, more likely a Schubert or Tchaikovsky tune. “They came by and told me the only music I’m allowed to play in here has to be older than 100 years,” he said in a dejected voice. “I’ve been getting letters from them threatening to sue me if I don’t pay the $1500 per year for playing background music in here.”
“Who is ‘Them?'” I asked. As he was trying to recall the name of the entity in pursuit of more money than he could possibly afford, it dawned on me. “BMI?” I ventured a guess, to which he replied, “yes, that’s it!” I remembered a similarly strange squabble from years ago where Skip’s Tavern was sued for copyright infringement because musicians were playing cover tunes and a more recent article about a 55-seat coffee shop in Missouri with occasional live music that got hammered by all three Performing Rights Organizations (PRO), BMI, ASCAP, and SESAC. In this case though Carlos was getting “lawyered” for playing some background music at his local spot, which I hadn’t heard of before. I’m pretty sure that every single cafe, bar, or restaurant I’ve ever been to has had some musical ambiance.
Remembering that some of my own tunes were actually registered with BMI in the pre
historic digital 1990s, I suddenly felt like I had a stake in this, both as an artist who likes the idea of getting compensated for the thousands of hours spent writing and recording songs (though I’ve never seen a penny from BMI for some of the college radio play Chemystry Set got), and as a regular at my local spot who enjoys some nice canned flamenco or jazz with his egg sandwich.
Carlos pulled out the reminder notice that the PROs had sent him. The multi-page document that looked like an IRS tax form listed the date and time of several musical infractions that must have been collected during multiple unannounced visits. Aside from the creep factor of having BMI inspectors go around corner cafes across the nation auditing every hole in the wall’s playlist, the three questions that immediately came to mind were:
- How can these licensing fees be so out of scale?
- Where is the public education about these fees for small restaurateurs unfamiliar with the music industry?
- Why does the enforcement have to be done in such threatening fashion?
Carlos doesn’t have a problem paying a fair share to songwriters. It’s just that when your main business is selling two dollar cups of coffee in an intimate establishment in a city with a $15 minimum wage, $1500 for some background music is really out of your budget. And that’s just BMI. If ASCAP and SESAC have similar out of proportion fees, you’re talking about almost 5k a year for legally running your iPod at a neighborhood spot! In a business with that tight of a margin there’s no way you can stay afloat.
In fact, Carlos thought that the $10 a month he happily pays for his Spotify subscription already covered the artists, which brings me to my second point:
How are you supposed to know the difference between the record company’s cut and the composition publishing license if you’re spending 14 hours a day going shopping, scheduling staff, and pouring coffee? If the license fee were included in the Spotify or whatever other account for, say, $20 a month, nobody would have to worry about this stuff and BMI could save loads of money by not having to pay music cops snooping around cafes. But can you really fault an unsuspecting small business owner for dismissing an out-of-the-blue $1500+ penalty threat as a bad practical joke?
I told Carlos that there has to be a way for people like him to be able to play music in his establishment without going bankrupt. So I downed my cuppa joe and walked home to do some browsing on the old interwebs. Within 5 minutes I had found exactly what Carlos was looking for but couldn’t find because he didn’t know what exactly to search for.
My first search was for a Creative Commons collection somewhere that would allow him to play music at his establishment for free and perhaps give lesser known artists some exposure. The Free Music Archive seemed like a good place to start.
Next I searched for “background music for businesses” and I came up with a service called Jamendo that offers a certified license for restaurants to play any music in their library starting at $49 a year.
Since Carlos had used Spotify, I checked if they perhaps had a special business license, but to no avail. So I checked with Pandora, and behold, for $24.95 plus a one-time $99 fee to download a special player you can get a Pandora for Business subscription.
In between, I also found that these lawsuits are hitting restaurants all over the country, so at least Carlos’ cafe is in good company.
I went back to Carlos with these three options, and guess which one he was psyched about? That’s right, the most expensive one, Pandora, which I presume will benefit songwriters the most. He’s going to call them up to make sure it’s all kosher, and if so, get on board for $300 a year, plus the initial investment for the player. Being the huge music stream giant Pandora is, I’m assuming that this is a licensing deal that they’ve worked out together with the PROs.
Which leaves us with the fifteen hundred dollar question:
Why do BMI, ASCAP, and SESAC keep going around threatening and suing small businesses that are very much willing to pay their fair share when they know there is a more affordable alternative for these establishments to be PRO compliant? Why couldn’t they just say, “look, here’s what our licensing fees are that you have failed to pay. However, we understand you’re a small business with limited means, so here’s a more affordable route you could take to become compliant that works for both the songwriters and your budget. If you sign up with one of our PRO-licensed streaming services within x amount of time, we will stop bugging you.”
Is it because the inspectors and lawyers need to be kept employed?